Maximize Your Reach with Advertising in The Economic Times Newspaper
Advertising is one of the most powerful ways to reach new customers and grow a business. Even in today’s digital age, newspaper advertising continues to be an effective and trusted method. Among all the newspapers available in India, The Economic Times holds a special place, especially for businesses and professionals. Known as one of the leading business newspapers in the country, it is widely read by decision-makers, entrepreneurs, investors, and working professionals. The newspaper is published across major Indian cities including Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Lucknow and Chandigarh. This wide coverage makes it the perfect platform for promoting your brand, product, service, or job opening. If you want your message to reach a serious and educated audience, Economic Times is the right choice.
An Overview of Economic Times Advertising Options
When it comes to newspaper advertising, Economic Times offers a wide range of ad formats to suit every need and budget. Here’s a quick look:
1. Classified Newspaper Ad : One of the most affordable and popular advertising options is classified ad in The Economic Times newspaper. These are small, text-only ads published in the Times Interact section, categorized under specific topics such as Recruitment, Property, Matrimonial, Name Change, Lost & Found, Business, Education, and Tender/Notice. These ads are ideal for individuals and businesses looking to post job openings, advertise properties, announce personal changes, or publish official notices. Because they appear under well-defined sections, readers can easily find what they are looking for, making these ads highly effective.
The Economic Times classified ad cost varies by city and is typically charged per 5 lines of text. Here are the latest rates:
Ahmedabad: ₹300 for 5 Lines, Bangalore: ₹300 for 5 Lines, Chandigarh: ₹300 for 5 Lines, Chennai: ₹350 for 5 Lines, Delhi: ₹1,200 for 5 Lines, Hyderabad: ₹325 for 5 Lines, Kolkata: ₹1,200 for 5 Lines, Lucknow: ₹300 for 5 Lines, Mumbai: ₹850 for 5 Lines, Pune: ₹300 for 5 Lines
2. Classified Display Ads : In addition to simple text-based ads, The Economic Times also offers classified display ads within the Times Interact section. These ads appear alongside regular classified ads but come with enhanced formatting options such as colour design, custom fonts, logos, and images. This makes them ideal for businesses or individuals who want better visibility and brand presence without going for a full-page display ad. Classified display ads strike the perfect balance between affordability and professional presentation, making them popular for job postings, real estate listings, business promotions, and event announcements.
The cost of Economic Times classified display ads is calculated per square centimeter and varies by city:
Ahmedabad: ₹125 per sqcm, Bangalore: ₹200 per sqcm, Chandigarh: ₹25 per sqcm, Chennai: ₹120 per sqcm, Delhi: ₹250 per sqcm, Hyderabad: ₹150 per sqcm, Kolkata: ₹105 per sqcm, Lucknow: ₹100 per sqcm, Mumbai: ₹260 per sqcm, Pune: ₹56 per sqcm
3. Display Advertisement : Apart from classified and classified display ads, The Economic Times also offers display advertisements, which are the most visually impactful and versatile ad format in the newspaper. These are large-format ads that can include text, high-resolution images, brand logos, colourful graphics, and custom layouts. Display ads are not restricted to the classified section they can be published in prime locations such as the front page, back page, business page, or inside full-page spreads. These placements help capture maximum reader attention and provide superior brand recall.
While display ads are more expensive compared to classified or classified display ads, they are also the most effective for large-scale brand promotions and marketing campaigns. Major businesses, banks, real estate developers, automobile companies, and e-commerce brands often use display ads to launch new products, announce offers, or reinforce their market presence. If the goal is to reach a wider audience with maximum visual impact, a display ad is the best investment. It offers creative freedom, premium placement, and brand-building potential that smaller ad formats may not be able to match.
Book Online Newspaper Ad Easily Through Ads2Publish
Earlier, booking a newspaper ad in Economic Times meant visiting the newspaper office, filling out forms, and waiting in line. But now, with online platforms like Ads2Publish, you can book online newspaper ads from anywhere, anytime. Ads2Publish is a trusted online ad booking service that lets you publish ads in major newspapers like The Economic Times with just a few clicks. The process is very simple. You choose your newspaper, city, ad category, and type of ad (classified text, classified display, or display ad). You can either write your ad directly or upload your design. You’ll also get to see the ad cost instantly, which helps in budgeting. The platform accepts various payment methods and provides customer support if you need help. Once your booking is done, you get a confirmation and your ad is published on the chosen date.
Conclusion
Advertising in The Economic Times is a smart investment for any business that wants to connect with a professional and influential audience. Whether you are posting a job ad, promoting your business, or announcing an event, Economic Times offers the right platform to spread your message. Thanks to online services like Ads2Publish, you can now book newspaper ads online easily without any hassle. So if you are planning your next newspaper advertising campaign, consider The Economic Times for the best reach and results.
