Rajasthan Patrika re-engineers the Biggest Newspaper revamp in its History

Patrika group has rolled-out a brand-new version of its dailies ‘Rajasthan Patrika’ & ‘Patrika’ today. This revamp has completely transformed the look & feel of the newspaper, giving it a fresh appearance. The makeover exercise represents the seriousness we attached to the opinion of our valued readers. While executing the revamp, the group has kept in mind the interest of its 12.5 million readers and ensured that its hardcore editorial values and identity are not compromised.

Rajasthan Patrika Newspaper New LayoutThis re-engineering exercise was conducted after a large scale reader survey (over 1.5 lac readers) across India. Readers from all walks of life, namely students, women, professionals, Industrialists, marketeers, self-employed and senior citizens were interviewed to seek their opinion and feedback on their favorite daily. This has helped us to get a deep insight of our reading interest, knowledge requirements, habits and changing needs. Based on the survey outcome, changes have been brought about in terms of introduction of new sections, fresh colour theme, contemporary design and layout, pictorial representations and so on. A new font type has specially been developed to offer the readers a better readability and visualization.

While making these changes, a considerable attention was given to the opinion of our growing young readers, which has resulted in the newspaper adopting a fresh youthful design theme to engage with the youth. Similarly, a variety of women centric content and features have been introduced keeping in mind our ever increasing women readers. The analytical approach and quest for knowledge has been met, with various properties on different pages.

Looking forward to a stronger business association with immense possibilities with Patrika’s new avatar.
 

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